4 changes to make on your website for more holiday sales.
Tis’ the season to be …. Online shopping!
The holidays might be a time for hot cocoa and Christmas carols, but for us, it’s a time to get those sales. In 2019 Cyber Monday made a record-breaking $9.4 billion in sales alone – nearly 19% more than 2018. Now that’s a lot of candy canes.
Don’t be left behind. A few simple tweaks to your website could mean a bigger slice of the holiday pie. So we’ve pulled together 4 changes to make on your website for more holiday sales.
Get some holiday spirit
You’d have to be a real Grinch to not get into the holiday season. Who doesn’t love the idea of snuggling up by a fire while snow softly falls outside, the smell of gingerbread in the air, or watching re-runs of old Christmas movies?
Everyone, that’s who. And your website should reflect the feeling of excitement from your users. Let them know how much you love the holidays!
Change your site’s colors to more festive ones. Add holiday graphics and images wherever you can.
Whatever you add or change on your website, just make it clear that it’s time to get shopping for Christmas.
Pop it up
There’s a reason why you see so many pop-ups on websites. And it’s not just to annoy you. It’s because they work.
For those who have never used a computer before, a pop-up is an ad displayed in a new browser window. Pop-up windows come in all shapes and sizes and often only have the close, minimize, and maximize commands.
But pop-ups have really evolved in the past years. Now they’re a great way to offer something to your user and generate leads.
Offer an incentive or promotion to your visitor in exchange for their email address. You may not get a sale straight away, but you will have another potential customer to add to your email list.
Make a holiday landing page
Creating a holiday-themed landing page is a real must when it comes to online sales.
A landing page is a standalone web page created specifically for a marketing or advertising campaign. It’s where your visitor ‘lands’ after they click on a link in an email or an online ad.
Unlike a regular website, which has many functions, a landing page just has one. To make a sale.
Offer visitors something they can’t resist, like discounted prices or a unique service. Don’t forget to jazz up the page with all those Christmas graphics!
There’s an even easier way to get those holiday sales. It doesn’t require an overhaul of your website or even a clever sales campaign.
It may not seem like much, but online buyers love it. In fact, 73% of online shoppers claim that free delivery greatly impacts their decision to buy. So why should you offer free shipping?
- It appeals to people who like simple pricing structures
- It encourages customers to make a purchase
- It reduces ‘cart abandonment.’
And honestly, who doesn’t love free shipping?
Southern Digital Consulting can assist you with holiday web design, SEO, geofencing ad campaigns, and more. We’re currently offering a FREE consultation with one of our digital marketing specialists.