What’s the first thing you do when you need a fast answer? Maybe you’re looking for advice on what color to paint your bedroom. Or you want to know how to fix that running toilet. You jump online, of course. The internet is full of expert blogs, sharing their wisdom for free. And if that blog can help you, wouldn’t you be more likely to use that company in the future? Of course, you would!
So what’s stopping you from becoming the ‘go-to’ guy? And how can you start?
Blogs are among the primary three forms of media used in content strategies today. They’re not just helpful, but a clever marketing tool to bring more customers to you. Read on to discover 5 reasons why you need a blog.
It makes you top dog in your field
Think about it – when you’re looking for advice, who are you going to ask? That’s right – the top dog. Someone who has loads of knowledge and isn’t shy about sharing it. Someone who provides value to the community. You could be that person.
Blogging shows that you are experienced in your field and that you’re happy to help with your readers’ problems. And when you offer sound advice, you become an authority in your industry. Woof!
It encourages you to learn new skills
We get it. You kill at sales. Or maybe gardening is your thing. Perhaps you slay in the kitchen. Whatever it is, you’ve already mastered it. Good for you.
But blogging isn’t just about writing what you know. There are so many other things to consider. How will your blog look on your website? How will readers find you? Blogging will teach you:
- How to use WordPress
- The best practices for SEO
- Email marketing
- How to write for different audiences
- Social media marketing
- Content management
- Website hosting
- How to create web graphics
It brings your target audience to you
Have you ever thought about how many people use the internet? It’s a lot. 4.57 billion, to be exact. So how can you get a small fraction of those people onto your website?
Simple. Offer your readers something valuable without demanding anything in return. Some good advice, maybe. Or a solution to a problem. And how can you do that? In a blog, of course!
A well-written, helpful, and relevant blog will draw attention to your business. Those readers just might convert into leads and then into customers. You can’t lose!
It improves your brand engagement
Nobody likes a cold call. And everyone is a little skeptical of a company they’ve heard nothing about.
Blogging builds your brand. It gives your company a voice and sets the tone for what your business stands for. This improves brand engagement.
Brand engagement an emotional or rational attachment between a consumer and a brand. And it’s what encourages your readers to come back to you again and again.
Blogging allows you to connect with your readers on a more personal level – as though you’ve just made a thousand more friends with one post. And who doesn’t want more friends at their next birthday party?
You become the 1%
It’s a dog eat dog world out there. Marketing is a competitive business. So how can blogging help your business stand out from all the clutter?
Ever heard of the 1% rule? It claims that only 1% of internet users actively create new content, 10% will interact with it, and the other 89% will lurk and just view it. So by blogging, you’re setting your company apart from 99% of users already. Becoming a standout in your field has never been easier.
At Southern Digital Consulting, we know a thing or two about digital marketing. We pride ourselves on being one of the best digital marketing and consulting firms in the industry.
Want to learn more? Get a free consultation here.