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What's the difference between SEM and SEO

What’s the difference between SEO and SEM?

By Chanelle Le Roux | Dec 12, 2019

SEM and SEO. Yet another acronym in the digital marketing repertoire of confusing acronyms. You’ve heard them, you sort of understand them and you want to know more about them. Well, you’ve come to the right place! In this blog, we’ll explain SEM and SEO, the difference between them AND how you can use SEM […]

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Marketing for elections

Digital Marketing During Elections

By sdcadmin | Nov 29, 2019

With the 2020 presidential election looming ahead of us, everyone’s thoughts are turning towards the next campaign. How will potential candidates present themselves? How will they get their message across? And more importantly, what platforms will they use to do it? In 2016 President Trump proved to the world how effective digital marketing was – […]

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Search vs display ads

Google Ads vs Display Ads

By sdcadmin | Nov 12, 2019

Facebook ads. Radio ads. TV ads. Newspaper ads. YouTube ads. Google Ads. Display ads. There are so many different ad types it’s hard to know where to start, and as a business owner, how do you know which ads you should invest in? Which ads will give you the best ROI (return on investment) and […]

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Local SEO business near me

Using local SEO to find local businesses near me

By sdcadmin | Oct 23, 2019

Imagine this. You’re in a new city, exploring the unknown streets and mysterious pathways when suddenly, hunger hits! You need food, but have no idea where you are, let alone where to eat.  What do you do? Naturally, you whip out your phone and Google ‘restaurants near me’. DING! As if by magic a list […]

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Facebook features

4 Facebook Features to Build Presence

By sdcadmin | Oct 12, 2019

4 Facebook features you probably didn’t know about Facebook features have transformed from a social media network to a marketing beast! The powerful platform is constantly evolving, creating new features that help businesses improve their online presence and sales.  Advertising on Facebook helps increase your brand awareness and engagement, drive visits to your website and […]

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how geofencing works by building an invisible fence

Geofencing as a Marketing Strategy

By sdcadmin | Oct 2, 2019

How many times have you thought about a cost-effective and practical advertising tool which can help you gain customers, boost revenue, and build your business? Probably countless, right? Well, we have The Solution for you and it is called Geofencing. First time hearing about this?  No worries, we will tell you how to use geofencing […]

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