If you want to write an author bio that’ll help rank your blog content, using the E.A.T format is your key to success.
E.A.T stands for expertise, authority, and trust. As a result, it shows that your website content writers know what they’re talking about and have credentials in that field. Here are our top tips that can help you create a stellar author bio AND help your website’s SEO.
Choose your author bio type
There are three core types of author bios, so choose one before you start writing. What you select will ultimately depend on your organization’s branding and preferences:
- Author name only
- Name + headshot only
- Full bio (name, headshot, biography, additional information)
Craft your author bio
Write in the third person
To help establish your authority, write in the third person. Writing from an outside perspective allows you to increase your perceived authority in your author bio.
Keep it concise
Between 50 and 100 words is plenty for an author bio. As a result, you want something easy for your readers to skim after they’ve finished reading your article.
Include job title, function, and experience
An author bio should always include relevant information about your work, job title, function, and experience. This will help to add credibility to the topic you’re writing about.
For instance, if you’re a journalist reporting on a criminal case, you could mention your degree in investigative journalism or criminal law. You may also mention:
- Years of experience working in relevant areas
- Published works
- Conference appearances and other speaking engagements
- Media coverage
- Past jobs
Highlight your expertise and trustworthiness
Expertise and trust help your reader see you as a credible source on whatever you’re writing about. So, use this section of your bio to briefly communicate how much knowledge you have in this field and why they should trust you.
Link to social media profiles
Your author bio is intended to be brief – but that doesn’t mean you can’t link to other existing pages and profiles that provide additional information.
At the end of your author bio, link to your personal or business website and social media profiles. This continues the conversation and lets people know what else you have to say on the topic.
Attach a quality headshot
A key part of an author bio is a great headshot that shows the reader that a real human has written this content. Quality is important when it comes to selecting your headshot. You want to make sure you select a professional image that shows up clearly on the screen.
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