How often should I post on social media?
Social media is like the Wild West – big, untamed, and downright savage. Some people are straight shooters, while others just want to shoot. It’s a scary world out there. And it can be hard to figure out your place in it.
But unlike the Wild West, social media doesn’t just finish in the mid-west. It’s fast-growing and ever-evolving, making it one of the most powerful marketing tools out there. It seems impossible to imagine life without social media channels like Twitter, Instagram, and Facebook. But it can be difficult to keep up. Even experts find themselves overwhelmed by the everchanging trends and demands of these platforms.
So what are the rules? What platform should you use? Is it better to post in the morning, or at night? And how often should you post on your feed? We’ve got the answers you need.
So strap on your cowboy hats, and gird up your loins!
Twitter is one of the only platforms that still posts chronologically. The more you post, the more visible you’ll be, and the more clicks per post you’ll get. And because Twitter constantly publishes a high volume of tweets, you’ll be forgiven for the odd typo or two.
While Twitter thrives on regular tweets, it doesn’t mean you can compromise on quality. Use Twitter polls, ask questions, include visual assets in your posts and pick themes for each day you post.
When is the best time to post?
There isn’t! Twitter is continuously uploading a stream of content as fast as people can read it. So the time you post isn’t as important. Post your content whenever it is convenient for you. Focus on the quality of your posts rather than the timing.
What is the best day?
Some experts will argue that Sunday, Monday, and Tuesday are the best days to post on Twitter. But the truth is, it doesn’t matter. If your content is good, your followers will still see it.
Publishing two to five posts a week on LinkedIn is the perfect amount. Users who post more than five times a week – or once per business day – receive less engagement and clicks than those who post less. LinkedIn doesn’t want followers’ feeds to be overwhelmed by one user. So, in this case, less is more.
When is the best time to post?
Post your content during business hours – 9 am to 5 pm. It is, after all, a business networking website. Posts uploaded after 5 pm will generally get swallowed up and missed by your followers. Just make sure that your content is as original as it is engaging. The time you post isn’t as important. Use websites like Answer the Public to get content ideas.
What is the best day?
Tuesday, Wednesday, Thursday, and Friday. Out of those days, Tuesdays and Wednesday’s posts receive the most engagement. Most people are too busy working on Monday to check their LinkedIn pages. And no one really wants to talk about work on the weekend…
Facebook and Instagram
Limit your posts to two or five posts a week on Facebook and Instagram. Like LinkedIn, Facebook and IG don’t want to overwhelm its users’ feed with one company. And while the quality of content is important no matter the platform, it is especially crucial with Facebook.
Facebook has an algorithm that determines which select few of your followers will see your post. If your content isn’t up to par, your followers will not like or share it. So the algorithm will not show your post to more people. If your content is funny, original, or clever, you will get more clicks and engagement – and the algorithm will allow more followers to see your post.
When is the best time to post?
Good news! There is no best time to post. Just as long as your content keeps bringing in the likes, Facebook’s algorithm will keep showing it to people. When scheduling content, Facebook does suggest a time to post. Try scheduling some posts according to their suggestion, and some at times you think are suitable, and then see what performs best.
What is the best day?
Thanks to that fancy algorithm, there isn’t a better day to post. Only the best posts get surfaced regularly. However, content published on Sundays receives slightly higher engagement than posts shared on other days.
It’s a dangerous world out there. If you’re struggling to find your place in social media, we would love to help. Contact us here for a consultation. Or read through our helpful blogs. We can put you back on track.
