We are Southern Digital Consulting, a specialist SEO agency with over a decade of experience in search engine optimization. Our search consultants have brought greater web traffic and paying customers to our clients’ websites with strategic online marketing tactics (SEO, PPC, Content Marketing and Social Media).
As a business owner, you care about ranking your website on top and getting organic search volume on your website. This helps you not only increase your website traffic but also encourage sales and conversions. We understand your business is unique – so we’ll work with you to ensure we meet your targets. We make it a point to provide a comprehensive plan for all projects. We start with thorough market research and develop plans on what services will bring more traffic and revenue to your business through improved online visibility and conversions. We closely monitor each aspect of your campaign, ensuring you receive timely updates about its performance.
Being #1 in Google’s search results is the aim of all our clients. Getting into the first page is good, a start. Being in the top 5 is a must. There are very few clicks on positions 6 to 10.
SEO is a formulaic process, no matter what sector a company is in, what a site sells/what
services it offers, the same principles apply. The main components to SEO are technical, on-page, content, links/authority and citations.
Content, technical optimization and authority
optimization need to be combined for a reliable SEO strategy.
Our experts have the technical knowledge and skills to improve your website visibility. We keep up to date with the different search engine algorithms. We only use 100% white-hat techniques to ensure long-term, positive results.
From local SEO and Technical SEO to link building, PPC, and YouTube SEO, Southern Digital Consulting’s SEO agency in Atlanta can manage every aspect of your SEO strategy, overall digital strategy, and more.
SEO is not considered advertising because search engines do not profit. In principle, SEO is free advertising, but it is extremely complex to employ. Search engines frequently release the newest information about their algorithms, but it’s up to web designers and business owners to take stock and update their websites to reflect what the search engine prefers. SEO has become so popular because it is practical and attracts customers organically, but it is extremely technical.
It’s possible to optimize your website yourself, but it’s quite the time commitment to learn about and employ. Did you know that over half (55%) of businesses partner with an SEO company? This ensures that you have a strong return on investment. Secondly, it is possible to overdo SEO and lose your ranking. Companies that regularly optimize websites are familiar with the parameters of common search engines such as Google, Bing, DuckDuckGo, Amazon, and more.
Research shows that mobile web browsing has now outpaced the quantity of desktop searches. Google recently changed their search algorithm to reflect this change, and other search engines followed suit immediately. Now, businesses’ rankings will drop in search results if their websites load slowly or improperly on mobile devices.
Southern Digital Consulting can make sure your website is optimized for mobile usage. If we look at global markets, many if not most of the world’s internet users operate using a cell phone alone. Mobile web optimization can give you an advantage as technology continues to modernize globally.
Search engine optimization consists of free-but-complicated tools that help your website be discovered organically, and more often, over a longer time frame. Search engine marketing is paid advertising, and can help you achieve your goals faster, such as appearing on the first page of Google search results. Read more about the subtle but important differences between SEO and SEM on our blog.
For your website’s SEO to be effective and efficient, we will ensure that we pay attention to the following on your website:
The points mentioned above are important to boost your website’s rankings on search engines. It may interest you to know that the absence of the technical SEO could affect the indexing of the pages of your website. All these tools combined help your website gain traction in algorithmic search results.
SEO results depend on time and consistency. It is rare to see significant changes in web traffic within a few months. SEO takes patience, but it pays off over time with organically earned customers. Often, it takes about 3-6 months to see tangible results, which is why we offer 6-month SEO contracts.
Our Atlanta SEO company reports updates to our customers on a monthly basis so that they can track results and we can remain accountable. However, SEO services do not guarantee specific quantities of traffic, new customers, or new purchases. Optimizing a website acts as a nudge that gradually betters your online presence over time. It’s a bit like the tortoise and the hare—slow and steady wins the race.
User Experience (UX): UX involves optimizing the design and interface of a website to ensure it is easy and enjoyable for users to navigate. Factors such as clear navigation, mobile-friendly design, fast loading times, and engaging content all contribute to a positive user experience. Improving UX not only helps retain visitors but also signals to search engines that the website is of high quality, which can improve rankings.
Voice Search Optimization: With the rise of smart speakers and digital assistants, voice search is becoming an increasingly important area within SEO. Optimizing for voice search typically involves focusing on more natural language queries and question-based content. This includes integrating long-tail keywords and structured data that provide clear answers to common questions in your industry.
Image and Video Optimization: As internet speeds improve and multimedia content becomes more engaging, images and videos play a crucial role in attracting and retaining website visitors. Optimizing these elements involves using relevant file names, providing alt text with concise descriptions, ensuring file sizes are minimized for quick loading, and including rich media tags to help search engine crawlers better understand the multimedia content.
Structured Data and Schema Markup: Structured data markup is a way to annotate your content so that search engines can index it better and present it more prominently in search results. Implementing schema markup can help search engines interpret the context of your pages, which can lead to rich snippets in search results, potentially increasing click-through rates.
Local Citations and NAP Consistency: For businesses that operate on a local level, having consistent business information across all directories and websites is crucial. This includes listings like Google My Business, Yelp, and local business directories. Consistent NAP information helps improve local search engine rankings and ensures that potential customers receive accurate information.
Page Speed Optimization: Search engines favor websites that load quickly. Optimizing page speed can involve compressing images, leveraging browser caching, minimizing JavaScript and CSS files, and using content delivery networks (CDNs). Faster websites provide a better user experience and thus have lower bounce rates and higher engagement, which are positive signals to search engines.
International SEO: For businesses targeting multiple countries, international SEO is crucial. This includes using hreflang tags to tell search engines which language you are using on a specific page, so the search engine can serve that result to users in that language. Additionally, international SEO may involve hosting content on local servers, obtaining country-specific domain names, and creating culturally relevant content.
A/B Testing for SEO: This involves creating two versions of a webpage (A and B) and comparing them to see which performs better in terms of SEO metrics like click-through rates, bounce rates, and conversions. Tools like Google Optimize or VWO can help you implement A/B tests specifically tailored for SEO outcomes, allowing you to refine elements such as meta descriptions, page titles, or even different sets of keywords.
Predictive Search Optimization: Using predictive analytics tools to forecast future trends and user behaviors allows you to optimize content proactively. Tools like Google Trends can be instrumental in identifying keywords or topics that are gaining traction, enabling you to create or update content ahead of peak interest.
Semantic SEO: This strategy focuses on optimizing content to answer the intent of searchers rather than just incorporating keywords. Semantic SEO involves using related keywords, synonyms, and formatting content to answer specific questions that users might ask, enhancing the content’s relevance and depth.
Our Atlanta SEO company excels in elevating local businesses’ visibility online, using advanced SEO techniques tailored specifically for the Atlanta market to ensure high search engine rankings and increased organic traffic. We are committed to delivering strategic solutions that drive results and enhance the digital footprint of our clients in the region.
SEO & Website Design Service Areas in Georgia: Atlanta, Columbus, Savannah, Sandy Springs, Macon, Roswell, Albany, Johns Creek, Warner Robins and more…
We specialize in SEO for major cities across the US including Los Angeles, San Diego, New York, Florida, Dallas, Houston, Washington DC, Chicago, Phoenix, Boston and more…