SEO for Law Firms.
Digital marketing services that help grow your business!
Southern Digital Consulting understands the complexities and range of legal digital marketing and law firm search engine optimization. Our team has years of experience working with different attorneys and law firms, with one goal in mind: to help you get more clients and grow your practice.
We push your website SEO so you can gain more leads and clients with higher website visibility with Google and other search engines search results. Through SEO we also make your website more profitable both sustainably and systematically.
We know that legal practices and firms vary in clientele and word for different types of firms, and can market to potential customers based on your specific industry and company needs. At SDC, we are committed to providing you with the best content for your business.
SDC offers a range of services and has the expertise, experience, and technology to provide the best quality of service in the industry.
The Law Firms We Serve
At Southern Digital Consulting, we know that each law firm is, and your SEO strategy will depend on what type of law your law firm practices. Whether you are a small-to-medium-sized law firm that focuses on personal injury or a large firm that focuses on military law, SDC can provide marketing for your needs.
We have been working with different law firms for years and know the ins and outs of SEO for the various types of law practices. Our list of law firm marketing areas includes, but is not limited to:
- Military Law
- Family Law
- Criminal Defense Law
- Personal Injury Law
- Business & Employment Law
- Estate Planning & Probate Law
- Immigration Law
- General Law
Outsourcing Digital Marketing Services
By outsourcing your firm’s digital marketing needs, you will have access to a team of people, rather than have one individual who can only be an expert at a few things.
SDC has a team of experts who can focus on different aspects of digital marketing and your law firm marketing strategy, from search engine optimization to website development and more, and can optimize your marketing efforts to reach more prospective clients
Law Firm SEO
For most people, Google (or another search engine) is typically the first place to go when you need to know anything, but especially when something is important. So, it makes sense when you realize that for a vast majority of people, search engines are where people look when looking for legal services.
Online search dominates the research phase of the customer journey when it comes to legal services, even though word-of-mouth marketing may come into place. In today’s digital world, the fastest and easiest way to gain clients is by having a well-built website, designed to rank well on all search engine results pages.
This where having good search engine optimization comes into play. Search Engine Optimization (SEO) for lawyers includes strategies, techniques, and tactics that help attract more potential clients to a law firm’s website. This is done by achieving first search engine result page positions on search engines (such as Google, Bing, or Yahoo).
SEO is what will allow you to gain a client over a competitor just based on your law firm’s website. SDC focuses on being intentional and targeted when developing SEO for law firms.
The Importance of Law Firm SEO
The way clients find, research, and select a law firm has and continues to change as things become more digitized. In recent years, Google is the primary way people get information and this is why Law Firm SEO is becoming more important by the day.
This means that to be found by potential clients, your success depends on how high you rank on a google search. Ranking in the top page with a general keyword search is achieved with SEO efforts.
SEO is important for a law firm’s marketing strategy because it allows you to build a strong online presence. A successful SEO campaign for a law firm’s website can help increase your website traffic and visibility.
SDC ensures this with their deep understanding of SEO. With SEO success, when potential clients do a quick google search, your firm’s name is more likely to be one of the first results.
Basic SEO considerations for Lawyers
When a potential client searches for “Lawyers in my City” or “Law Firms to help with *Specific Issue*” the companies appear on the first page of the search engine results page (SERP). They do this by making sure that they are putting a strong emphasis on SEO for their website.
How do you do SEO?
To effectively do SEO for lawyers and law firms, an analysis of your firm’s online presence and existing online footprint must be done. It is also important to approach SEO from various angles and take multiple forms of action to reach a wider audience and differentiate your firm from competitors.
SDC takes this tedious process off of your shoulders and puts it into the capable hands of our expert team. After successfully implementing your law firm’s SEO strategy over the long term, you’ll reap the benefits of greater visibility, resulting in more leads, customers, and growth.
SEO is a long-term marketing strategy, so you’ll have the most success if you commit to a long-term, dynamic internet marketing strategy.
SEO Website Design for Law Firms
Because the way consumers find businesses has changed, lawyers need to have a good web page for their practice. A website, no matter what industry you are in, is the central hub for your search engine optimization strategies. It’s the foundation of everything you do to put yourself in front of your ideal prospects, as well as to create and promote your brand.
Southern Digital Consulting will ensure that your website is built with the client in mind. We specialize in website development and web design that is easily navigated by potential clients and is written with SEO in mind. It is made for your targeted audience, making past clients proud to be represented by you, and having prospective clients more likely become real clients.
SEO versus Pay Per Click
Having a website pop up organically because of good content that performs well in SEO is more effective than having advertisements (pay-per-click or sponsored ads) up on Google. Since the advertisements will only show up to your targeted group, and ad campaigns are temporary, they will only reach some people and will stop showing up after a while.
Essentially, with paid advertisements, you are “leasing” your market visibility on different search engines. SEO on the other hand gets organic search results and helps with search engine rankings, which allows potential customers to land on your website and ultimately convert to clients.
Seo is an investment. It allows you to have a long-lasting and evergreen impact where rankings will regularly increase company profits well into the future through good content, such as blogs, and backlinks. Ultimately, SEO creates an asset for your firm that you own and not just lease.
Social media Optimization
Social media optimization (SMO) is a tool used to keep your name recognition high and maintain a well-known social media presence for your law firm. SDC can do this through our social media management services by looking at all of your different social media platforms and social media posts and establishing a common tone and marketing goals.
Most law firms use social media as a way to have their brand and name at the back of their client’s minds so that they can refer them to a potential client at any time. With SMO you are directly writing to this audience and are providing your followers with easy-to-digest informational bits about your firm and industry.
This not only helps your current and past clients who follow you but also markets your law firm as knowledgeable to prospective clients. It also allows your followers to refer you to their network by simply sharing a post.
SMO versus SEO
SMO for law firms is great for name and brand recognition as well as maintaining relationships with clients. However, it does little to truly help generate new leads and inquiries. Visits from Google search result in up to 10x more queries than social media visitors!
Almost 96% of people seeking legal advice use a search engine to do their research and 74% of consumers go to a law firm’s website to take action (call or similar).
Law firm SEO works to get your website to show up as a top result on Google or other search engines when potential clients are in their research phase and are trying to find a practice that works for them and their needs.
Grow Your Practice with Southern Digital Consulting SEO services
SDC’s team of SEO experts will work with you to achieve your law firm goals. Our agency helps attorneys and law firms to get to the first page of Google in their industry and region.
We can help you grow your brand to be a law firm that is seen as knowledgeable and successful through SEO done for law firm websites. Our services will allow you to have a well-built marketing plan focusing on digital marketing and will help with your law firm’s overall business development.
Contact us today to talk about what we can do for you.
