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How to create a winning online lead generation process  Imagine this – business is slow. You decide to promote a competition to get some interest. After much thought, you offer a free TV as a prize. It doesn’t matter that you don’t sell TVs. You just want more leads, right? Everyone enters your competition. Suddenly […]

6 Call to actions formulas that will get you more clicks  Calls to action – they shouldn’t be hard, right? All you need is a simple tag line that encourages your user to do what you want. ‘Click Here,’ ‘Buy Now,’ and of course, the classic ‘Submit.’ Easy peasy.   But what if your go-to CTAs […]

How often should I post on social media? Social media is like the Wild West – big, untamed, and downright savage. Some people are straight shooters, while others just want to shoot. It’s a scary world out there. And it can be hard to figure out your place in it. But unlike the Wild West, […]

Custom versus template websites: Should you DIY or call in the professionals? Famed French military leader Napoleon Bonaparte once said, “If you want a thing done well, do it yourself”. But Bonaparte lived some 200 years ago and things have changed since then.  There are numerous free DIY services available, but they can look generic and […]

How to stay connected with your customers Social distancing may prevent us from seeing each other, but it certainly doesn’t have to stop us from connecting with our customers online. In fact, there’s never been a better time to connect with your customers online. If anything, the COVID-19 pandemic has forced businesses to embrace digital […]

What should a digital marketing strategy look like?  Marketing without a strategy is like working from home without a routine. Without structure or a plan to keep you focused, you’re unlikely to get optimal results. Without a strategy, your online advertising can be unfocused and ineffective. You can waste thousands of dollars running digital campaigns […]

How to be productive when working from home In the wake of the Coronavirus disease (COVID-19) office workers in many countries are being advised to work from home. For some, working from home is something completely new. While sitting in your PJs tapping away on your laptop may sound easy, working from home comes with […]

5 Ways to Improve Website Conversions  Imagine this – it’s a lazy Sunday afternoon. You decide to kill some time with some online shopping. Isn’t your friend having a party next weekend? You’ll need a new dress for that. So after scrolling through a sea of clothing websites, you finally find the one – a […]

SEM and SEO. Yet another acronym in the digital marketing repertoire of confusing acronyms. You’ve heard them, you sort of understand them and you want to know more about them. Well, you’ve come to the right place! In this blog, we’ll explain SEM and SEO, the difference between them AND how you can use SEM […]