4 reasons why you should invest in website maintenance services for your business.

“Your website is always a work in progress”. 

It’s something we tell our customers all the time. Think of your website like a car. You can’t buy a car and expect it to run like a dream with little or no maintenance. A car requires petrol, services, and accessories that enhance the driving experience. A website is much the same. After your website has been set up, it’s important to maintain it to ensure it does what it’s supposed to – attract visitors and convert them into customers. Read on to understand why you should invest in website maintenance services for your business.

Outmoded design can cost you business

Visiting a website that looks like it was built in 1992 might bring back fond memories of the Spice Girls and Push Pops, but it won’t keep website visitors interested for very long. An outmoded website that’s unengaging and difficult to use may result in visitors getting frustrated and leaving your website. 

HOT TIPS: Make sure your website design is simple and easy to navigate through. Avoid bulky images, excessive tabs, and lengthy accordions. Make site speed a priority! Contact Southern Digital Consulting for a complimentary SEO and site speed audit.

Outdated CMS software and plugins can harm your website

CMS software and plugins are constantly evolving. Failing to keep up to date with the latest releases can impact the usability and performance of your website. Looking for the best plugins for a start-up website? Read this blog to learn more about the plugin essentials. 

Industry standards and human behavior change

Remember when websites could grab your cookies without you knowing? Yep, those were the days. Now, websites need to ask permission. The Cookie Law launched in 2011 forcing website owners to make significant adjustments to their websites. This is one of many examples of industry standards that can change at any time. Investing in website maintenance services that can keep your website up to industry standards is crucial to ensure you are compliant. 

Like industry standards, human behavior also changes – like how people use websites to make a purchase. An experienced developer can guide you on the changes you need to make to keep your website in line with human demand. 

READ: 5 ways to increase website conversions

Content

Content is a super important part of website maintenance. Publishing fresh content regularly not only educates and informs your customers, but it helps your SEO too. 

Keep your website copy up to date 

An outdated website can make you look unprofessional or careless. As a result, make sure you keep your website copy up to date to showcase commitment to your customers. 

Blogs

Blogs are a great way to increase your Google ranking. We recommend publishing blogs at least twice a month. Make sure they contain keywords and phrases that you want to rank for. Contact us to find out about our blog services. 

Videos and photos

Videos and photos keep your website interesting and keep visitors on the page for longer. Label your video files with keywords that you want to rank in Google for and include that keyword in your Alt Image tags too!
“Your website is always a work in progress.” If you need someone to help you maintain your website, we’d love to help. Get in touch with us today to find out more about our website maintenance services.