Search Engine Optimization (SEO).

Increase your website traffic with a leading Georgia SEO agency.

In an age of limitless information, online visibility is no longer as simple as having a website with contact information. Online, businesses must join relentless competition for a customers’ organic attention. For business owners, earning customers from the web is hard work on top of regular operations. This is the part where Southern Digital Consulting’s SEO Services come to the rescue.

Search Engine Optimization is a process that helps increase your website’s traffic by improving the content of your website so that it matches up with the mechanics of search engines. It’s a clever way to tap into a necessary platform that is used by millions daily.

Here’s how it works. Tech companies, like Google or Microsoft, frequently release new sets of guidelines and suggestions that explain how their search algorithms work. The search algorithm is like a computer program that decides the most relevant information for an internet user based on the keywords they search.

SEO is simply a way to optimize your website to include parameters and keywords related to your product or service. This way, it is easier for a new customer to find you.

According to Google research, 50% of local searches result in an on-site visit within a day. Small businesses can especially benefit from search engine optimization because often, searches are based on location. Consumers want to support local businesses, but their behavior has evolved towards online discovery.

A website is only as useful as its ability to invite users to click on it. This means adding better, more concise language. Content such as blog writing, images, videos, social media posts, and links. For an already busy entrepreneur, the research, energy, and effort that must be devoted to digital communication takes far too much time. Hiring a specialized SEO agency can help you take care of the technical and logistical operations of 

Partnering with Southern Digital Consulting ensures your business receives expert treatment. We can help you form a long-term SEO strategy for your website that increases your customer base and sales. That means we do the research, the writing, the grunt work that makes your website discoverable in consumer searches. We want to attract more business for you!

As we sharpen the details of your website, it will start to appear higher and more frequently when a search engine yields a list of websites. This is called your ranking. Our job is to manipulate your website’s content in a way that will improve your rankings in searches related to your field of business.

Our SEO agency’s writing team is results-oriented, and constantly updating their knowledge of search engine recommendations. We’ll check in with you frequently to ensure the most accurate information is shared on your website. We will also update you monthly about analytics and performance.

To see your website pop up on the first page of search results is kind of like seeing your invention be sold to customers for the first time. It’s a goal we all want to reach.

Southern Digital Consulting can help your business integrate smart content into your products or services and attract more good customers.

SEO is not considered advertising because search engines do not profit. In principle, SEO is free advertising, but it is extremely complex to employ. Search engines frequently release the newest information about their algorithms, but it’s up to web designers and business owners to take stock and update their websites to reflect what the search engine prefers. SEO has become so popular because it is practical and attracts customers organically, but it is extremely technical.

It’s possible to optimize your website yourself, but it’s quite the time commitment to learn about and employ. Did you know that over half (55%) of businesses partner with an SEO company? This ensures that you have a strong return on investment. Secondly, it is possible to overdo SEO and lose your ranking. Companies that regularly optimize websites are familiar with the parameters of common search engines such as Google, Bing, DuckDuckGo, Amazon, and more.

To have your website pop up sooner than others’ can put you ahead of your competitors, so many business owners have rushed to customize their website, and they overdo it. For example, Google’s algorithm punishes over optimized websites by lowering their ranking considerably. It’s a catch-22.

Partnering with a regional, knowledgeable SEO agency can help you stay within the parameters suggested without going to any extremes. Southern Digital Consulting will afford you a customized experience with personal attention to your business’s needs. 

Research shows that mobile web browsing has now outpaced the quantity of desktop searches. Google recently changed their search algorithm to reflect this change, and other search engines followed suit immediately. Now, businesses’ rankings will drop in search results if their websites load slowly or improperly on mobile devices.

Southern Digital Consulting can make sure your website is optimized for mobile usage. If we look at global markets, many if not most of the world’s internet users operate using a cell phone alone. Mobile web optimization can give you an advantage as technology continues to modernize globally.

Search engine optimization consists of free-but-complicated tools that help your website be discovered organically, and more often, over a longer time frame. Search engine marketing is paid advertising, and can help you achieve your goals faster, such as appearing on the first page of Google search results. Read more about the subtle but important differences between SEO and SEM on our blog. 

For your website’s SEO to be effective and efficient, we will ensure that we pay attention to the following on your website:

  • On-page optimization
  • Content marketing
  • SEO (technical)
  • Link building

The points mentioned above are important to boost your website’s rankings on search engines. It may interest you to know that the absence of the technical SEO could affect the indexing of the pages of your website. All these tools combined help your website gain traction in algorithmic search results.

SEO results depend on time and consistency. It is rare to see significant changes in web traffic within a few months. SEO takes patience, but it pays off over time with organically earned customers. Often, it takes about 3-6 months to see tangible results, which is why we offer 6-month SEO contracts.

Our SEO agency reports updates to our customers on a monthly basis so that they can track results and we can remain accountable. However, SEO services do not guarantee specific quantities of traffic, new customers, or new purchases. Optimizing a website acts as a nudge that gradually betters your online presence over time.  It’s a bit like the tortoise and the hare—slow and steady wins the race.

Is SEO considered advertising?

SEO is not considered advertising because search engines do not profit. In principle, SEO is free advertising, but it is extremely complex to employ. Search engines frequently release the newest information about their algorithms, but it’s up to web designers and business owners to take stock and update their websites to reflect what the search engine prefers. SEO has become so popular because it is practical and attracts customers organically, but it is extremely technical.

Can I do SEO myself?

It’s possible to optimize your website yourself, but it’s quite the time commitment to learn about and employ. Did you know that over half (55%) of businesses partner with an SEO company? This ensures that you have a strong return on investment. Secondly, it is possible to overdo SEO and lose your ranking. Companies that regularly optimize websites are familiar with the parameters of common search engines such as Google, Bing, DuckDuckGo, Amazon, and more.

Can I overdo SEO?

To have your website pop up sooner than others’ can put you ahead of your competitors, so many business owners have rushed to customize their website, and they overdo it. For example, Google’s algorithm punishes over optimized websites by lowering their ranking considerably. It’s a catch-22.

Partnering with a regional, knowledgeable SEO agency can help you stay within the parameters suggested without going to any extremes. Southern Digital Consulting will afford you a customized experience with personal attention to your business’s needs. 

How can I make sure my website is optimized for mobile browsing?

Research shows that mobile web browsing has now outpaced the quantity of desktop searches. Google recently changed their search algorithm to reflect this change, and other search engines followed suit immediately. Now, businesses’ rankings will drop in search results if their websites load slowly or improperly on mobile devices.

Southern Digital Consulting can make sure your website is optimized for mobile usage. If we look at global markets, many if not most of the world’s internet users operate using a cell phone alone. Mobile web optimization can give you an advantage as technology continues to modernize globally.

What’s the difference between Search Engine Optimization and Search Engine Marketing?

Search engine optimization consists of free-but-complicated tools that help your website be discovered organically, and more often, over a longer time frame. Search engine marketing is paid advertising, and can help you achieve your goals faster, such as appearing on the first page of Google search results. Read more about the subtle but important differences between SEO and SEM on our blog. 

What changes can I expect Southern Digital Consulting to make on my website?

For your website’s SEO to be effective and efficient, we will ensure that we pay attention to the following on your website:

  • On-page optimization
  • Content marketing
  • SEO (technical)
  • Link building

The points mentioned above are important to boost your website’s rankings on search engines. It may interest you to know that the absence of the technical SEO could affect the indexing of the pages of your website. All these tools combined help your website gain traction in algorithmic search results.

What’s the time frame for me to see SEO results?

SEO results depend on time and consistency. It is rare to see significant changes in web traffic within a few months. SEO takes patience, but it pays off over time with organically earned customers. Often, it takes about 3-6 months to see tangible results, which is why we offer 6-month SEO contracts.

Our SEO agency reports updates to our customers on a monthly basis so that they can track results and we can remain accountable. However, SEO services do not guarantee specific quantities of traffic, new customers, or new purchases. Optimizing a website acts as a nudge that gradually betters your online presence over time.  It’s a bit like the tortoise and the hare—slow and steady wins the race.

33 Responses

  1. One of the best sources of information you have is actually your competitors.

    You can learn so much by just looking at those firms that currently rank on the first page of Google for your keywords.

    An SEO competitor analysis will help you figure out:
    – What works in your industry
    – Competitors’ SEO strengths and weaknesses
    – Which SEO tasks to explore
    – The search engine results page (SERP) fights you want to prioritize

    This information can help you improve your strategy since you will identify mistakes to avoid, and actions that have proven to work well in your industry.

    The main advantage of this is that you don’t have to reinvent the wheel. Your competitors have already done the hard work.

    You can simply analyze everything they are doing and apply what is beneficial to you and discard the rest.

  2. Keywords are one of the central tools in search engine optimization. The more significant and relevant they are, the better. What is “relevant” can be determined by checking what users are actually looking for and how often they are doing this.

    Important keywords that fit the core message of the text should be integrated as far as possible in the following areas:
    Page Title
    Headings
    Filenames
    Meta Description and Meta Title
    ALT attributes of images

    This means that researching and analyzing keywords takes a lot of time and patience. There are various influencing factors here that must be taken into account. On the one hand, the frequency of search queries, i.e. the search volume. Then semantically comparable terms, i.e. synonyms, typing errors and the like. There is also a distinction between singular and plural, and keywords have different conversion rates. Last but not least, topicality-related keywords help to increase visibility. A look at the websites of the competition also helps to better classify what is “en vogue” with regard to search engine optimization.

    SEO experts like the search heroes invest a lot of time and know-how in proper keyword research in order to do SEO with the right focus. A first overview of what is currently trending on Google is provided by a look at the free tool “Google Trends”.

    Tip: It is not enough to simply use all the relevant keywords and hope to increase your ranking now. Search engine optimization with the help of keyword stuffing turns into negative, not only technically, but also from the reader’s point of view. What is meant are unnatural accumulations of keys, possibly not grammatically adjusted correctly and used as often as desired. The Google quality criteria ensure that such a website is punished. You can find information on what is “good” in the Google Webmaster Guidelines.

  3. Search engine spamming describes all methods to manipulate search engine rankings. If you employ these types of SEO measures, there is a risk that

    – your visibility in the search results is permanently reduced or …
    – In the worst case, your website will be completely banned from the Google index. In principle, it is (almost) always possible to reverse the Google penalties by removing the reason for the penalty and submitting a request for a re-examination . Reconsideration request in the Google Search Console.

    Colloquially, optimization using undesired methods on the part of search engines is often referred to as Black Hat SEO (Black Hat Search Engine Optimization). The opposite is White Hat SEO (White Hat Search Engine Optimization).

    Examples of unauthorized link building practices, also known as link spamming:
    Link farms eg building a private blog network. Private Blog Network (PBN) using expired domains
    Link purchase, also in the form of sponsoring and remuneration with products
    Automated link building via blog comments, forum profiles, etc.
    Participation in link exchange programs (individual link exchange is usually not a problem)
    Participation in guest article networks (individual inquiries are definitely allowed)

    Examples of Unauthorized OnPage SEO Practices:
    Hidden text
    Hidden links
    Keyword stuffing
    Bridging sides
    Automatically generated content
    Creating a large number of thin content pages
    Copied content ( duplicate content )
    Abuse of rich snippet markup

    Examples of other illicit practices:
    Participation in affiliate programs without sufficient added value
    Misleading redirects
    Cloaking

  4. In order to gain visibility on Google, you have to cover relevant search terms ( keywords ) with content that delivers exactly what the user wants ( search intention ). In addition, you can improve your ranking potential and increase user satisfaction through a logical website structure .

    This package creates the perfect foundation to get as much organic traffic as possible to your website via Google:

    • You get an overview of which pages you need to cover your company-relevant keywords.
    • You can see exactly what structure your website should have: website structure, URL structure and navigation
    • You always know exactly which keywords a page needs to be optimized for.
  5. In- depth keyword research is carried out at the beginning of the SEO campaign . In addition to the typical metrics such as search volume, we also look at the ranking content type, content format, content approach, media type, level in the customer journey , clicks per search and no clicks. Based on the keyword analysis, we develop an ideal page structure around topic clusters . The website is easy to navigate for users and semantic relationships between the documents are also established for Google . The goal is to make your website or brand a thematic authority. Topical Authority to do in your industry.

    In recent years it has become clear that Google generally prefers content that leaves no questions unanswered . We refer to such content as in-depth content . The aim is to cover the topic both broadly and in depth. The content must of course be written in the language of the user, because what use is the best information if he or she does not understand it? The customer-centered ” SEO texts ” created by us meet all five requirements for the content – namely completeness, relevance, accuracy, timeliness and legibility – as best as possible.

  6. What actually is Local SEO? Quite simply: a special form of search engine optimization that ensures more visibility in local searches.

    Roughly speaking, when it comes to such search queries, Google demands that it provide users with results from the region that are as relevant as possible. You ensure this relevance (and the corresponding user signals) with Local SEO.

    To make the whole thing a little clearer: Let’s assume you open a physiotherapy practice in Macon, GA. In this case you are dealing with several hundred competitors and of course you still want to be at the forefront. You also want a mobile-first-optimized site – and a strategy that makes sense in the long term.

    And for that you need a reliable partner who is always up to date and one hundred percent focused on SEO. 

    Local search engine optimization (logically) does not make sense for every company.

    Then again there are industries in which you should by no means squander the chance of regional visibility. Put simply, you either need a lot of demand or the transaction value has to be high. If this is not the case, the investment is not worthwhile!

    Here are just a few examples of who Local SEO makes sense for:
    Medical Industry: Doctors, Therapy Centers, Pharmacies …
    Gastronomy: Cafes, Restaurants, Delivery Services, Catering Providers ..
    Legal / Financial Advice: Lawyers, Attorneys, Tax Consultants …
    Fitness: Personal Training, Fitness Studios, Sports Clubs …

    You Need:
    Signals from Google My Business, e.g. your business category and reviews
    Classic and local link signals, e.g. backlinks from local partners
    Local content signals

  7. Writing SEO-driven blog posts is a great way to drive traffic to your website and allows you to rank higher on search engines like Google. Here are a few key things to remember when writing your blog post:

    1. Educate: Provide your readers with researched information that will further their knowledge or teach them something they didn’t know.
    2. Details: Not only are details a great way to include keywords, but descriptive blog posts are proven to be more captivating!
    3. Keywords: Use tools like Dashword to help you research keywords and write a SEO-driven blog posts.
    4. Research: Providing sources makes you seem more credible and shows you’ve taken the time to look into what you’re writing about.
    5. Length: Your blog posts should be at least 300 words minimum, but ideally should be about 600-1000 words for best results.

  8. There is much to learn from the websites that are already ranking high on Google.

    Some of the factors to look at are:
    – Site structure.
    – User experience.
    – Content.

    One of Google’s primary focus areas is to ensure that users find precisely the results they want for an excellent user experience.

    The site structure can give you a glimpse of their strategy. Note how many pages they have. Is it easy to navigate and find information?

    A good user experience can include pages that load fast, that are mobile-friendly and secure.

    What type of content are they sharing and how often? Is it blog posts, videos, podcasts, ebooks, or something else?

  9. Videos are a great marketing tool to engage buyers on your website, but depending on what you’re using to embed videos and how many other elements there are on your page, they may affect page loading speed.

    If a user comes across your website and a page takes too long to display all of its content, they’ll likely click away and move to a competitor’s site. Pages with long load times and high bounce rates may negatively impact your SEO and your conversion rate for quality leads.

  10. These are things we would always avoid when creating strategy:

    • Any “black hat” SEO techniques
    • Using duplicate content on multiple pages of your website
    • Masses of “spammy” links created linking back to your website
    • Cloaking or using invisible text on a web-page
    • Paying for back-links
    • Inappropriate keyword stuffing throughout your website content
    • Guest posting on forums for links
    • Using link farms to back-link to your website
  11. An internal link is a link from one page to another page on the same domain. They’re simply text hyperlinks from one page to another page on your website. Most commonly, internal links are used for navigation, but there are also some ways to use internal links for search optimization purposes.

    They guide visitors to high-value, relevant content (usability / UX)
    They prompt visitors to act, as calls-to-action (conversion optimization)
    They pass authority from one page to another (search optimization)

    There are several types of links classified by their purpose and characteristics. The most important distinction is between navigational links and contextual links. Internal links pass authority between pages on your website. They don’t increase your Domain Authority, but they do pass “page authority” from one page to another. Through internal links, pages can help each other rank in search engines. Think of your visitor. Would a link here improve their experience? If so, link. It should feel natural. 

  12. SEO makes sense if …
    … a website is not found and therefore has very little traffic.
    … a website appears in the SERPs, but no traffic or conversions.
    … a website is visible, but cannot be found for relevant search queries.
    … a website suddenly has severe ranking losses.
    … a website was penalized by Google.

  13. Typical questions that should be asked as part of the analysis:

    What is my current position in the SERPs?
    How much traffic do I generate through the SERPs?
    How long does my website take to load?
    Is my website SSL encrypted and generally safe?
    Is my website well structured and easy to navigate?
    Which keywords do I use and how is the ranking?
    Did I use speaking URLs?
    Are there individual keywords with which I already rank in the top 10 search engines?
    Is my content up-to-date and SEO-optimized?
    Is my site also optimized for mobile devices?
    How many backlinks lead to my site and are these backlinks healthy and high quality?
    How do I compare to my competition on all these points?

  14. Typical reasons for a slow website are:

    • the server is too slow
    • cumbersome, bloated source code
    • too large and not optimized images
    • java script and css load at the beginning
    • caching problems
  15. As part of search engine optimization, you should consider the following questions with regard to metadata:

    • Are there individual metadata for each page?
    • Are the metadata the correct length and are not cut off by Google with “…” or are all characters correctly displayed in the SERPs?
    • Is the metadata written and designed in an appealing way, ie does it encourage action?

    By marking it with structured data, the appearance in the search results can be made even more conspicuous. The special result snippets are called “rich snippets”. Rich snippets have no direct ranking effect, but have a positive effect on the click rate because they quickly catch the eye compared to normal snippets.

  16. There is nothing better for a topic-relevant backlink than a link to a page that deals with your product or service. Blogs and knowledge portals are particularly good places to go here. Important here: The content you offer should be of high quality and convincing.

  17. When Google analyzes and evaluates a website, the search engine also looks at how the page is networked on the web. The idea behind it: When others refer to a page, this is tantamount to a recommendation. These recommendations – i.e. links – are called backlinks and they have a positive effect on the ranking of a page.

    When it comes to link building, you should therefore proceed with caution and plan for the long term. A healthy, high-quality backlink network is built consistently and continuously.

  18. You don’t have a budget for monthly support, but you have a lot of motivation for SEO on your own? Then read in, watch videos, familiarize yourself with the tools – trust yourself! With this selection of information sources you can familiarize yourself with:

    Google | Start guide
    HTML-Seminar | HTML basics
    Moz | Beginner’s Guide
    Backlinko | Resources

  19. The Google Search Console is specifically intended as a tool for checking and optimizing websites and is therefore very helpful. The Search Console allows pages to be re-indexed and errors on the website to be detected that make crawling or indexing difficult for Google. In general, this gives you a good first overview of your website.

    Google Analytics is a powerful tracking tool for analyzing websites. After you have installed the necessary tracking code on your site, you will receive all conceivable data about your target group. However, you must also be able to interpret this data. Google Analytics is very complex and requires prior knowledge and expertise. Anyone who has dealt with it once will benefit from it in the long term!

  20. Goal definition : A better ranking, more conversions or leads, a strong basis for social media campaigns – search engine optimization can have many goals. Determine clearly in which direction your optimization should work.

    Alignment of the SEO measures : Should the Google search engine optimization work on a local, national or international level? This fundamental question has a great influence on how the subsequent measures turn out, because depending on the region and country there are special features that must be taken into account.

    Budget and resource planning: Think carefully about whether you can carry out the optimization yourself or whether you want to call in an Atlanta SEO agency for search engine optimization. Note that the optimization will not only use resources initially, but continuously.

    Keywording: With which key terms would you like to be found in the top 10 search engines like Google in the long term? The answer to this question is essential to the direction of your search engine optimization. The best way to decide which search terms are relevant for you is to take a look at your offer, the needs of your target group and the terms to which your competitors rank.
    Planning the OnPage Optimization: You plan all the necessary OnPage measures based on the analysis.

    Planning the OffPage Optimization : How should backlinks be built in the long term? In this step you determine how you can meaningfully network your site on the web.

    Planning of controlling & monitoring : How should you measure whether the set goals have been achieved? In this step, plan which measures are necessary for regular control and determine which factors should be checked in the future.

    If your search engine optimization is based on an SEO strategy with clear objectives, this already makes a lot easier.

  21. KPIs (Key Performance Indicators) in SEO marketing are the most important numbers that determine the success of SEO optimization. Among a huge number of KPIs, the following numbers are considered particularly important:
    Visibility indexes for relevant keywords (key terms)
    Ranking positions for individual keywords
    Snippet click rates or CTR (click-through rates)
    Ranking position distribution per SERP
    Bounce rates
    Share of visitors via search engines
    Length of stay
    And more…

    In order to provide the most natural content possible, website operators should not only cover a possible number of a certain keyword, but also adapt texts to the information density and relevance.

  22. At Southern Digital Consulting we have a deep understanding of SEO for attorneys and legal firms, to improve their ranking in search engines. We recognise the unique and particular needs of the legal sector. Whether you operate locally, nationally or are part of a group of attorneys, we can help with a programme of improvements that target your specific specialisms and speak directly to your target market.

    Let’s look at what an SEO campaign for attorneys should look like. The basic steps of a campaign are the same for any industry, it’s the detail within each step that changes:
    Website analysis
    Objective setting
    Measurement
    Keyword research
    Task planning
    Monitoring

    Well in that case, an SEO agency with years of experience and success in the legal sector would be a great choice of partner. We’d love to help. We’ve delivered campaigns for law firms big and small, from those wanting to compete against global heavyweights to those just wanting to get more locals through the door.

  23. It is still a challenge for many lawyers to advertise themselves in a targeted manner. Big law firms are increasingly dominating the market and so are the usual channels of advertising. Search engines like Google want to deliver relevant content to their users. Pages that provide extensive, up-to-date and high-quality content are rated as particularly good. The starting point of a search engine optimization for lawyers is a well-founded keyword analysis that answers the following questions:

    • Which attorneys with which special qualifications are people looking for on the Internet?
    • How often do people search for specific lawyers each month?
    • How big is the competition for a particular search term?
    • What other terms are you looking for that are related to your own topics?

    We help lawyers to be found better on the Internet and to take your law firm marketing to the next level. Better findability on the Internet results in more website views and clicks.

  24. Our agency offers all the services that guarantee you successful online marketing:
     – SEO
    In our view, SEO is a creative puzzle, where it is important to combine different aspects such as search intention, your business goals and Google’s specifications and to create a coherent search experience for the user.

     – Content Marketing
    SEO can help you with your content marketing. Find out what exactly is being searched for on Google and create content tailored to your target group. Keyword research can provide information about potential subject areas and what requirements are placed on the content so that it is considered relevant.

     – Web Design and Graphic Design
    A strong presentation in the market requires, among other things, a professionally set up website. If you want to set up such a professional homepage, you’ve come to the right place. Our team consists of experts who create your website according to your individual needs. 

  25. Anyone who has been dealing with search engine optimization for a little longer than a few months should have noticed that the rules of the game relating to placements within Google’s search results can change very quickly. What was essential for a good ranking yesterday can already have the opposite effect today.

    The user focus is one of the most important guarantees for a good ranking, because Google always wants to display the correct (relevant) results for every search query. This is why user signals are becoming more and more important for ranking. If your visitors are dissatisfied, sooner or later this will cost you valuable prices. You should therefore always align all the content of your website to your target group and their needs.

    It starts with the language: Formulate your content in such a way that even a layperson can understand it. Because even with more complex offers, it is often not specialists, but assistants and working students who make the first preselections for decision-makers. You shouldn’t throw around technical jargon and complex presentations, but rather pick up your visitors skilfully. Use clear, precise and, above all, uniform language.

  26. The popular search engines Google, Bing and Yahoo use the technology of a crawler for indexing . This is software that works like a robot. A crawler is therefore also referred to as a robot. This robot moves autonomously through the Internet and adds page by page to the search engine’s index. Here the content is sorted and hierarchized using an algorithm.

    The ranking of the search results for a search query is based on the hierarchy of the content in the index. Google and the other major search engine providers are constantly working on improving the index in order to make relevant content easier to find. Google recently brought about a fundamental change in indexing with the introduction of the Caffeine Index. The index is no longer updated at intervals, but continuously. This change ensures that published content is included in the index much faster and can therefore be found much faster via Google search.

    Since the indexing of a website is the basic requirement for findability via search engine, it is of great relevance for search engine optimization. A few years ago search engine optimizers always had to wait for the next crawl to be included in the index, but now this happens almost immediately. Search engine optimizers have various options for the fastest and most error-free indexing possible with the best conditions for a good rating of the page by the search engine: First of all, webmasters can register a page with the search engine so that it is indexed faster.

    However, this is rarely done today, since the search engine itself does an indexing very quickly. So that this can be done accurately and accurately, websites are enriched with meta information. This meta information contains, for example, a title ( meta title ) and a description ( meta description ). In addition, additional meta tags can be assigned for each website. The indexing can also be influenced directly by giving the crawler certain commands. The nofollow tag can be used, for example, to prevent the crawler from following the links contained in the page. These links then no longer play a role in the evaluation of a page by the search engine.

    Webmasters and SEOs can also see the status of the indexing of their website in the Google Webmaster Tools. To do this, however, you have to register your site with Google Webmaster Tools. In order to ensure that their website is indexed as completely as possible, webmasters can upload a sitemap of their website to Google Webmaster Tools , which contains all relevant subpages.

  27. Online shops are usually much more complex technically and require greater expertise when it comes to optimization. In addition, a failure or disruption of the purchase transactions has a direct negative impact on the operating result. Thanks to our many years of activity, we have already worked with a number of shop systems and can optimize them for good rankings. Our on-page experts will be happy to provide you with a non-binding initial consultation.

    The range and content of online shops are often similar to those of your competitors. From a search engine perspective, this is a tricky problem – who should they put on top if the content is very similar? We make sure that Google recognizes that your company deserves to be at the top of the search results. For this we create complex content and prepare your online shop with a lot of diligence and know-how. Our SEO experts have practical experience and the theoretical expertise to significantly increase visibility.

    Your online shop has not yet been found correctly? If you have a lot of relevant search terms, your competitors are in front of you and you just can’t get past them. With us, these problems are a thing of the past. With a call to us as the SEO Agency you can take advantage of a non-binding initial consultation.

  28. Q: We have an online shoe store in Atlanta. Last month, we ended our contract with our SEO consultant. For 9 months, we could only reach the second page of google in very few keywords. We want to be on the first page of Google. Can you give us a guarantee on this matter?

    A: We can guarantee that we can improve your SEO ranking for the keywords you are looking to rank. The main question would be about how good your current website is in our ability to guarantee that SEO ranking. If we analyze your website and notice it is not up to the standards your competitor websites we may have to consider a new website design with increased speeds and functions.  This will give us an edge when it comes to properly developing a winning SEO strategy.

  29. Mobile internet is no longer just in vogue, but a large part of our daily life. This is proven by numerous statistics and a quick glance at the person sitting next to you on the train.

    What one understands by SEO on the web has advanced to the word composition App Store Optimization, or “ASO” for short, in app stores.

    Because even if the app is placed as a native element on the device, it must first pass the hurdle to installation and possibly remuneration.

    The personalized collection in the entirety of all installed apps on the smartphone can almost be described as a small universe of its own, in whose select circle it is important for developers and (especially) marketing experts to place their application. This happens on the one hand via external channels, on the other hand via the internal search engines and top lists of the individual stores.
    In view of the steadily growing range of apps, it is not surprising that interest in the most prominent placement possible is becoming increasingly important.

    Basically, as App Store Optimization or ASO (App Store Optimization) are measures that can be used to increase app downloads on Google Play or Apple’s App Store and other portals for smartphone or tablet apps.

    App Store Optimization (ASO) can not only increase the popularity of an app, it can also achieve massive branding effects for a brand.

  30. Q: Do you have a special package for attorneys? Are your experts professionals for law sites? Are there any lawyer websites you’ve optimized before?

    A: Yes we do have SEO and website design packages catered specifically to our law clients. We have been building law websites with optimization in mind since the start of Southern Digital Consulting. These clients have seen increased quality leads from the optimization we have done for them. All websites are optimized with call to actions for the user to easily call or fill out a form.

  31. A question that is often asked to us as an SEO agency is how long it takes before the website is easy to find. The answer to this question can differ per situation. The duration of the campaign depends on various factors, including the competition. Almost 80% of the most successful web shops make fanatic use of SEO!

    So you have to compete with other (online) companies to get to the top of the search results. It usually takes three to six months to rank in the top 3 search results. It is advisable to continue with the SEO campaign afterwards. In this way you keep the position.

  32. What are EAT and YMYL and why are they important for SEO?
    ‘Change is a constant’ has to be one of our favorite business quotes – and it couldn’t be more relevant to Google’s everchanging algorithm. 

    Just when we got our heads around Panda, Penguin, Hummingbird, Pigeon, and BERT (names for the Google algorithm updates) they release this – EAT and YMYL. *facepalm* 

    But fear not, ladies and gentlemen. Southern Digital Consulting is all over it and is here to answer your question, “what are EAT and YMYL and why are they important for SEO?” 

    Why content is important for SEO
    Before we jump into explaining what EAT and YMYL are and why they are important for SEO, we’d like to touch on the importance of content for SEO. 

    At the end of the day, Google’s number one objective is to give their customers (Googlers like you and me) accurate information about things they’re searching for – whether it’s a question, a product, or a service. Google’s number one priority is to make sure it serves up relevant, useful, and truthful content to its users. 

    And this is why content is important for SEO. If your business publishes content that helps provide accurate and relevant information to Google search engines, it will be placed on the first page of Google. It’s as simple as that!

    What are EAT and YMYL and why are they important for SEO?
    Ever heard the phrase ‘content is king?’ When people found out that content would help their SEO, they went nuts. They created loads of content to help their Google ranking. The only problem was the content wasn’t always written in a way that Google favored. Enter EAT and YMYL. 

    EAT stands for Expertise, Authoritativeness, and Trustworthiness and it’s Google’s way of measuring your content/page’s quality. 

    YMYL stands for Your Money or Your Life and describes the impact that poor content can have on your business. 

    If your website shares content that is untruthful, inaccurate, or deceptive it will not only hurt your SEO score, but will hurt your business, brand, and customer perception. 

    Websites are there to help and benefit people

    Google’s SQEG (Search Quality Guidelines) stipulates that the core purpose of a website is to add value or benefit the reader/visitor. If your website is clearly geared to make money and has no content that is there to help, consider yourself unGooglable! 

    What should I have on my website to help show benefits?
    Share information about your products and services
    Offer advice or recommendations around a certain topic
    Show images of how you can help your customers
    Use blog content to educate, inform, and inspire people 
    Offer FREE digital products (like an ebook) to educate your readers
    How to ensure your website passes the EAT test

    Expertise
    Your website content needs to show that you are an expert in your field. Write about your own personal experience and use photos of customers, your products, or services to support the text. Be sure to add your credentials in the ‘About’ section of your website. 

    Authoritativeness
    Authoritativeness means that you are in a position where you can give such advice to your readers. For example, offering medical advice when you haven’t studied medicine – yeah, don’t do that. 
    Show your authority by telling people the brands you’ve worked with or how long you’ve been in business for. 

    Trustworthiness 
    This is a huge one. And not just for SEO, but for converting website visitors into customers too. Why should someone do business with you? Include reviews from happy customers to demonstrate your trustworthiness. 

    How to ensure your website passes the YMYL test
    The YMYL rule pertains mostly to businesses that could impact the health or wellbeing of the visitor, for example: 
    Law
    Government
    Health and safety
    Medical 
    Shopping 
    Finance
    CBD
    If a product or service could have a huge impact on someone’s life, it goes through a thorough scan to ensure it is not misleading. 

    Make sure your content is accurate and supported by evidence. Do not make false claims or provide hearsay information. It could cost you your SEO ranking and your credibility.

    We publish blogs on just about anything related to digital marketing – social media, websites, SEM, SEO, Google updates – you name it! We also help businesses grow through digital marketing. Book a free consultation with Southern Digital Consulting today.

  33. You might get unique sentences in your content from your content writers but you won’t be able to get unique value if your content writers are not expert in the domain or they are not assisted by experts.

    Paraphrasing in a manner that it doesn’t get caught in plagiarism test, is the standard method used by most of the generalist content writers. However, we must understand that information/attributes that are already there in Google index won’t be considered unique value and such content might not replace search results that are already there on top.

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