Content Marketing is a tried and true marketing method, proven to be an effective way of increasing customer engagement, sales, and even growing your brand presence and identity! Content marketing costs account for 26% of business-to-business marketing budgets.
Within a digital world, content marketing allows your target audience to feel closer to a business. This is something that traditional marketing does not always allow. It allows them to make buying decisions that they feel more comfortable with.
But, the benefits of content marketing efforts don’t end there! We have compiled a list of 4 reasons why your business will benefit from adding content marketing to your digital marketing strategy!
Trust
Content marketing is about adding value to your customer without a cost by creating quality content. It allows you to have a space where you can build a relationship with your target market and interact with customers. You can address comments and concerns they may have, directly or on a large scale, showing them that you care.
When you create this value for your customers, with no cost to them, it becomes easier for them to trust you. You become their go-to expert in the industry, for everything from advice to recommendations.
Become the expert
Creating a content marketing strategy can allow a brand to build its authority online. This is because by having consistent content that is relevant and of good quality, your business becomes a credible source of information, and you become more likely to improve your search engine optimization. You are able to act as a helpful resource, providing valuable knowledge to customers so they can have a better understanding of what they need.
You can achieve this by demonstrating your knowledge of various topics in your industry field and answering customer or audience questions. This can be achieved through a blog post, how-to videos, and just other sources of relevant content.
Generate Leads and Conversions
When potential customers are presented with high-quality content from a brand, they are more likely to choose that brand when making a purchase. This is because with content creation customers do not feel like the main objective of the content and interaction is to sell to them. When the customer is happy, they are more likely to follow the subtle call to action within the content and become a lead for your sales team. By posting content that your audience can connect to and that has provided them with information showing why YOUR product is the best, they go from a lead to a conversion.
Other Benefits
While you can create brand awareness in many ways, content marketing is important for pushing your brand out on a large scale. No matter if you are a small business or a large company, by consistently publishing content that is valuable, your company’s organic search results and search engine optimization standing will increase.
You will start showing up as one of the first results when a customer searches for “best type of product”, meaning that your business will see an increase in website visitors and you will be able to target customers on a greater scale. In addition, you will be curating a positive brand reputation that can encourage repeat sales, all because you have established yourself as an expert by publishing valuable content.
How We Can Help
A content marketing strategy can range from creating blogs to social media posts to website copy. However, creating a content marketing strategy and keeping up with it can be difficult for many companies. This is where we, at Southern Digital Consulting, come in. We are a full-service digital marketing agency with a team of expert content marketers, SEO specialists, and website designers.
Our agency is able to provide the services of a social media management company while utilizing our knowledge of effective SEO techniques to make your company reap all the benefits of a well-established content strategy, with none of the work. We will create content to help you gain market trust, be seen as an industry expert, increase leads and conversions, increase website traffic, build brand awareness, and more. Call us today and let us start to create custom content for you!
