Holistic digital marketing.
Imagine this: you’re a busy stay-at-home mom of three. You’ve got errands to run, kids to run around after, and a house to maintain. Now imagine that a business is trying to connect with you – after all, they think you’ll be the perfect customer for them.
They attempt to reach you via email. At 3 pm. Peak school run time. No matter how relevant or meaningful their message to you might be, you’ll never see it. You’re a busy woman, after all.
This is where holistic digital marketing comes in. By creating the right content and delivering it via the right channels at the right time, you’re able to start conversations with your ideal customers.
But what is holistic digital marketing, and how can it work for you? Read on to learn more.
What is holistic digital marketing?
In a nutshell, holistic digital marketing is all about creating meaningful and genuine connections between your brand and customers. And how do you do that? By examining the whole of your business and all the different marketing channels as a single, united system.
For example, you may try to improve your business by investing in an SEO strategy that targets all your products and services. You ignore your social media and Google Ads, and chuck all your eggs in one basket. Sure, your Google rankings might skyrocket, but your conversions might not be where you’d hoped.
Holistic digital marketing takes all channels and combines them into a well-oiled marketing machine. It covers all bases and monitors its progress.
Read 2022 SEO updates you need to know.
The components of holistic digital marketing
Relationship marketing
It’s exactly what it sounds like – relationship marketing is all about building strong, long-lasting relationships with your customers. This draws attention away from selling your products or services and instead focuses on customer experience.
Integrated marketing
What’s your business’ mission? Is it to share knowledge and educate others? Maybe it’s to connect like-minded people together. Whatever your mission is, make it known to your customers. It will maintain a positive perception of your brand.
Internal marketing
A company that cares about the well-being of its employees is a company people want to get behind. And that kind of care will filter out in your marketing. After all, greater satisfaction among your team equals better customer service, which means more business for you.
Societal marketing
Long gone are the days when people bought new products without thinking of where they came from. Nowadays, consumers are more socially responsible – meaning that they want to make a positive difference with every purchase they make.
You’re also improving your relationship marketing by creating a digital marketing initiative based on ethically sound practices. Everyone wins!
