Google changes its algorithm as frequently as NBA players change their teams. Thousands of updates are made to the Google algorithm each year, it’s hard to keep up. But don’t fret friend, here are the most important SEO updates from 2022 that you need to know about. Here are the five SEO updates that you need to know
The Page Experience update
Google completed its eagerly awaited page experience update in early September, along with a page experience score that marketers can see in Google Search Console. Page Experience is designed to improve the website visitor’s experience and takes into account Core Web Vitals, Mobile usability, Security issues, HTTPS usage, and Ad Experience.
Since the initial rollout, Google has clarified that Safe Browsing is not a ranking signal and will continue as its own metric.
READ: Everything you need to know about Google Page Experience
Google Business Profile
Recently, Google rebranded Google My Business as Google Business Profile. The new name brought with it a few 2022 SEO updates and new features.
Perhaps the most impactful of these was that you could add or update contact information, open hours, add images, and more from Google Search and Google Maps instead of using an app. You can also complete the verification process and suspensions from Search, allowing you to gain a presence in local search results.
Bing added more visual elements and rich results
In March 2021, Microsoft Bing rolled out five updates focused on providing local searchers with a richer experience by improving the integration of visual elements with its text-based search results.
This is important to your SEO strategy as these updates have also been made to the bing search.
Microsoft Bing now delivers a visually-rich SERP for local queries consisting of relevant resources gathered from Bing Maps, top images, visitor reviews, and other sources. This means that you can get to the top of the Bing searches with media and simple content addition. Just don’t forget to use Schema.
New attributes
New attributes such as health, safety and pandemic related to business profiles have been added in 2022 so that you can better stand out in the ocean of sites online. This allows businesses to share information about safety protocols and advertise new services such as curbside pickup, no-contact delivery, and dine-in service.
Adopting new link attributes will change your SEO in 2022!
Pointy integration
With Pointy integration, eligible US retailers can automatically add their in-store product inventory to Google.
It is then updated simultaneously, keeping your availability up-to-date online. This is an effective way to eliminate unnecessary work for you, making the entire experience much more straightforward.
