By now, pretty much everyone knows what SEO is all about…
Search Engine Optimization is a series of activities you do on a website to improve its Google ranking. It includes activities like keyword research and implementation, backlinking, and content optimization which all work together to get your website to appear on the first page of Google. All these activities are carried out on your website.
But what about off-page SEO? What’s that all about? Read on to find out what it is and how off-page SEO ranking factors can help boost your SEO score.
Southern Digital Consulting is a boutique SEO and website design agency based in Georgia. We help small to medium-sized businesses own their online presence by creating a beautiful website that engages visitors. We also help with SEO strategies that help drive traffic to it. If you’re looking for an SEO Specialist in Georgia, we can help! Book a complimentary consultation with us to see what we can do for you.
What is off-page SEO?
Off-page SEO is a multitude of activities that occur outside of your website that influences your SEO score. Off-page SEO activities help you build authority, trust, and credibility.
Imagine you had a meeting with a car salesman. He seemed like a nice guy but you want to do your due diligence and check him out online. And when you do, all you can find is a basic website with no reviews or information about history or experience. Hmmmmm, maybe give that one a skip!
Now, imagine you searched for another car salesman, but this time not only did you find a website but you find an article about this salesman and all the good work he’s done. You find his social media which has loads of great reviews. You find his YouTube channel with videos of him giving tips and advice on how to go about buying your first car.
Which salesman would you go with? The second? Yep! Why? Because there was plenty of content that supported his experience, not just from him but from other people too.
What influences your off-page ranking?
Finding high-quality websites and getting them to add a link to your website will improve your off-page SEO. Google likes networking websites through links. If you can add links to high-quality websites on your site this helps your on-page search engine optimization too.
Social bookmarking refers to when people bookmark your website to read later. This indicates to search engines that your piece of content was useful. Reddit, Digg, StumbleUpon, and Medium are all popular social bookmarking tools. Keeping active on these sites can positively influence your off-page SEO.
Did you know that publishing content on Facebook, Google My Business, Instagram, and LinkedIn influences your off-page SEO? Yep! So make sure you’re publishing on these platforms at least three times a week.
Blogging helps your on-page and off-page SEO. Spend some time finding people that might be interested in having you as a guest blogger. The article will be hosted on their website but when people search for your name or business it will appear in the search results and makes you look like an authority.
If you’re looking for an SEO partner to help improve your business’s search engine optimization strategy, we’d love to hear from you! Get in touch with us HERE for your complimentary consultation.